Some of New York’s diversity media got a glimpse of GM’s “Diversity Behind the Wheel” Product Tour during media days at the 2007 New York International Auto Show, held April 4 at the Jacob Javits Convention Center. 

The showcase presented media that serve diversity markets with an opportunity to meet and interact with some of the diverse talent behind GM’s global design and product development efforts, including Ed Welburn, vice president of GM Global Design. Welburn is the first African American to lead a major automotive design house and only the sixth person to lead GM Design in its 80-year history.

The media also attended the unveiling of Chevrolet’s minicar global car concepts designed to appeal to young car buyers in urban markets – the highly creative Chevrolet Beat, Chevrolet Groove and Chevrolet Trax.  All three concepts were designed at GM’s Design Studio in Inchon, South Korea, one of GM’s 11 Global Design Studios.  

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